Do clients now order fewer copies ?

23 replies [Last post]
Michael Wade
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Joined: Jun 22 1999

As the demand for weddings on DVD grows are we likely to see fewer copies being ordered ?
Before DVD the client could only copy the VHS version of the wedding at the expense of a significant drop in quality and at some trouble in rigging up 2 VCR's. Now near perfect copies from DVD can be made easily on very many new PC's. There is a fashion at the moment to give a DVD of the wedding alongside a VHS copy as part of the deal. Is this a good idea ?

SIFI
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Joined: Sep 16 2001
Quote:
Originally posted by Michael Wade:
There is a fashion at the moment to give a DVD of the wedding alongside a VHS copy as part of the deal. Is this a good idea ?

Only if you want to get any business.

The problem with not offering DVD is that your competitors will. Personally I don't touch anything nowadays on VHS because I hate the quality.

Giving DVDs is not a fashion, it is simply moving with the times. Videomen who only offer VHS will find their work drying up as DVD becomes more and more the norm.

Put your prices up to cover what a few extra copies would have been and then they are paying for copies if they like it or not.

Simon

Simon

bruise
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Joined: May 6 2004

If after working hard to do a good job with filming, then after further hard work and creativity editing you then want ANYONE to see it on a cruddy system like VHS, then I'd suggest you've got no self-respect. I can't bear watching anything on VHS, and am only happy to send VHS to other video/film people who I know can 'decode' the quality.

My last wedding wanted VHS copies for relatives in Bengal, which I grudgingly provided, fair enough, but that was all. The rest were on DVD.

I told them I was 'locking' the DVD to make it more compatible with more systems, so I'd need to make any further copies for them. Amazingly they believed me, and ordered enough for their relatives.

However, in time, yes, some people will only get one DVD then copy them for relatives. So you may need to adjust your prices so that the first copy pays for your filming, editing and DVD authoring and you don't make your profits on copies.

However, if you print and provide nice sleeves, you may be surprised how many would still like them well presented.

branny
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Joined: Nov 6 2001

There is a big demand for DVDs, but lets not forget Grandma's etc who will have VHS players for many years to come.
DVD's are still a premium product and clients are prepared to pay the extra for the encoding etc.
We keep DVD copy prices sensible in order for clients to purchase more. There will always be the 'friend' who'll copy it for them, but better a DVD copy with our logo on, than a poor VHS copy.

Do not follow, I may not lead. Do not lead . . . I may not follow.

encore
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Joined: Mar 25 2004

We put the prices up for next years packages to include 3x dvd copies of the wedding. I also for the cover add images from the wedding and print directly onto the DVD so that the final presentation is pucker. If they choose to copy the DVD's then so be it but they won't have a cover or printed DVD as I originally made it.

People will copy your DVD's and some have even said to me I'll make a few copies for friends etc.

The way I see it is the more that see your video the better.

David James
Encore Productions

Michael Wade
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Joined: Jun 22 1999

An enlightened consensus on the question I posed and one in which I am more than happy to join.
( Although Bruise's pretense of 'locking' the DVD to con clients into ordering more copies is not a tactic I shall be following.)

john harris
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Joined: Sep 14 1999

This year I've sold almost no extra copies as I deliver almost totally on DVD now, so what I've taken to doing is sending a BITC vhs tape for 'preview' and then prompting an 'order for copies to be supplied with the first DVD, with attractive pricing the more copies are ordered.
If people take more than 5 I throw in a DVD of unedited footage rather than a VHS of the same as described in their original package, Has seemed to work in last few weeks.

baz1
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Joined: Oct 22 2002

I also give a VHS Proof if they order only one
DVD I put the wedding on a D/L disk making it
Difficult to copy filling the second layer with
Dummy data!!! This as worked in some cases
Also I charge £65 for the first disk. Anybody
Got other Ideas. Barry TOP HAT VIDEO

robo
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Joined: Aug 15 2000

I now produce 99% of my finished copies on DVD - to the extent that I am about to change my pricing policy to make VHS copies virtualy twice that of DVD. No, I'm not being stupid, a 90 min. video takes 90 min. (absolute minimum) to copy from master every time an order comes in, I have to carry tape and case stock as well as spend the time taken to reset and print out the cover etc. etc. Quality and presentation aside, it costs me more to produce a VHS tape than a DVD.

robo

busbyvideo
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Joined: Feb 7 2002

90% of weddings i produced this year have been requested in dvd format. I expect this percentage to increase each year.

Mike

Barry Hunter
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Joined: Nov 30 2001

Mike

Are these "Authored" or made using a "Standalone" unit?

Barry Hunter videos4all.org

bruise
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Joined: May 6 2004

Actually, Michael Wade, it sounds worse than it was - this was a 'for cost' wedding and they'd been sniffy about even that, so i felt justified in the circumstances. it's not something i'd do for a 'real' client.

i think improving the presentation and reducing the cost of copies is the way to go - as people say. it's added value. then any copies they do themselves will feel like second best, compared to your fully printed and nicely sleeved version.

DAVE M
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Joined: May 17 1999

I normally charge for a job on the basis of making all the money at the point of delivery of a "master" copy held by me and a viewing copy for the client.

Other copies are at more or less cost (ie £5-£7.50) and are added value so that the client doesn't bother to try to knock off poor copies.

busbyvideo
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Joined: Feb 7 2002

Hi Barry

I am using the Philips stand alone burner at present. I know the menue is crap and it uses auto chapters. Was going to use Adobe Encore, but am on win 2000 at present and don't want to chance going to xp as premiere and rtx100 are working great just now.

Mike

Barry Hunter
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Joined: Nov 30 2001

Mike

You just know what I`m going to say

Barry Hunter videos4all.org

Barry Hunter
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Joined: Nov 30 2001

A wedding recently completed has just had an extra 5 VHS copies plus 1 DVD.

The Bride though had a case of the snotts! In my booking form is an area to print the names of the various members of the bridal party for use on the end still section that is a feature of our work. it also quite plainly states that you must PRINT & CHECK SPELLINGS as mistakes by you will be charged for if you require alterations after mastering.

One of the bridesmaids surname had an "S" on the end i.e. Wilcoxs should have been Wilcox.

Now although the Boss is pretty good she is not phsycic! She didn`t realise that she needed to phone the couple in case any spelling mistakes had been made, not that she knew as either of the ways of spelling the surname can be used.

After watching their copy and saying how pleased they were they couldn`t understand how I could possibly charge them for extra work.

As they ordered the extra copies I undertook the changes FOC but politly pointed out that the mistake was not caused by ourselves.

She stormed out slamming the door leaving her embarresed husband to pay the bill.

Could be that she is suffering from a particulary femine complaint, I hope so, at least the husband will be able to enjoy 21 days of peace at a time!

Sincere apologies to any ladies reading this but as I have never suffered in this way can only feel pity for male collegues that do.

If on the otherhand I`m wrong, then the poor guy faces a lifetime of misery.

Barry Hunter videos4all.org

cstv
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Joined: Jul 26 2002

not a wedding videographer myself, however...

i no-longer have a VHS player, i kept using my panasonic superdrive unit until it died (as they all seem to!) and never found a reason to replace it.

i'm still confused as to why providers of DVD and VHS products still sell the VHS at a lower price... ok, so the VHS is lower quality, but if you're mass-producing then DVD has to be cheaper to produce... isn't it?

mark.

mooblie
mooblie's picture
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Joined: Apr 27 2001

Prices (in my view) should not reflect your own costs, rather the prices of the competition.

Martin - DVdoctor in moderation. Everyone is entitled to my opinion.

cstv
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Joined: Jul 26 2002

that's a mighty capitalist view you've got yourself there mooblie - take the consumer for as much as the competition will allow... If people really knew how much profit some companies make (and i'm not suggesting that any of you wedding folk are raking it in at the expense of your customers) they'd be much less inclined to pay so much!

A friend of mine is into his classic cars and as a little bit of work on the side started doing weddings. When he first started he wondered why he was getting no bookings, until someone told him to increase his price! that "if it looks too good..." doesn't always hold true...

anyway, sorry to go off-topic there. i agree that good presentation will help; if you print discs and sleeves, and offer copies at reasonable prices then people are more likely to buy official discs rather than copies... now we all know how the music industry feels... ;)

Arthur.S
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Joined: Jun 2 1999

Having just sent out some quotes for 2006, I've just realised that apart from projecting my pricing for the actual weddings, I should have also changed our DVD prices. I agree that it's got to 'go on it's head' & VHS copies will soon be more expensive. I'll be phoning with the good news tomorrow. ;)

barbergraham
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Joined: Feb 16 2004

ive been to a wedding fear today, and the guy there was charging 570 for the wedding at church only on dvd but the cases were proper crap. these case was just a cd case with his own art work. all that money, time spent and realy good vid, all let down by very poor finsh. i wont tell you about the vhs, bargin bucket 1.00 rings a bell. is this the norm?.

barbergraham

busbyvideo
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Joined: Feb 7 2002

Hi CSTV

If you want to talk about profit margins, then you only need to look at the cars we drive.

The Videographer has his Rover or Ford, and the Photographer turns up in a Merc or BMW.

Something not right there me thinks?

Mike

SIFI
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Joined: Sep 16 2001

Mike, if the photographers in your area can charge good money, then surely so can you.

You've argued before about local price problems but that surely affects everyone, not just videomen.

If the photographer can generate enough for a BMW so can you.

Simon

Barry Hunter
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Joined: Nov 30 2001

I think barbergraham got it right when he said "Wedding fear" :eek:

Barry Hunter videos4all.org